Your website needs an Internet Marketing Strategy
Because I am just starting out with blogging, I figure that I might as well start at the beginning for my view of whitehat SEO. Whitehat Search Engine Optimization (SEO) means playing by Google’s rules as best you can. It means creating content for your users not for search engines. This seems counter-intuitive but it is an important point when designing your web pages.
Building pages for your visitors doesn’t mean that you ignore Google, it just means that you don’t cram your keywords onto a page thinking that Google will reward you. The only way to get to the top of search engines is to develop a marketing strategy with your goal of a #1 position on your best keywords. That plan will guide you toward better content, presentation, social media marketing and links.
A well thought out Internet marketing strategy is the key to success online. Depending on your business, you may have many options for marketing. I recommend starting with SEO because it has made a huge difference for my business, batteries4less.com. We have kept top rankings on many very competitive keywords for over a decade. Just Google “cell phone batteries” or “laptop batteries” to find us on the top of search results.
After over 10 years working on SEO for batteries4less.com and other clients, I have simplified the SEO process into the following 4 steps.
- Pick the best keywords. Learn how people are searching for your business. How are they looking for the products and services offered by your business? Whether you are in a niche market or a highly competitive one, you can use keyword research to understand a lot more about your potential customers. I recommend using Google Keyword tool to get started. It is free and provides data directly from Google about the number of searches for keywords related to your website. Make sure that you are looking at exact matches for the most accurate search count, then export your results into Excel to slice and dice the data. Your goal is to create a spreadsheet with individual sheets for each set of related keywords. These will become landing pages on your website.
- Learn from your competitors. Pick a top target keyword and do a Google search. Review the top search results to learn why your competitors’ websites are already on the top of Google for your target keywords. Learn what they do to deserve top ranking. Where are they getting their links? What are they doing with social marketing? How have they optimized their website for search? Start a spreadsheet and record basic stuff like business name, URL, PageRank, # of indexed pages in Google, incoming link count, Facebook likes, Twitter followers, and notes about the website. I also recommend giving each site a score (1-10) based on your judgment of their SEO skills, business and website presentation. The rating is subjective but can help you rank and sort the sites later. Please view this screen capture video for competitor research for Jimbritt.com.
- Create a persuasive website. Make sure your website is Best of Breed. Take what you have learned in the first two steps, keyword research and competitor research, to make your website better. Create focused keyword-rich landing pages to get Google ranking. Learn from your competitors to create a website that converts visitors into customers through clear calls to action, persuasive benefit statements and good copywriting. Improve SEO, copywriting, graphics, presentation and messaging by understanding what works, and what doesn’t in your market.
- Develop a link building strategy. Links are the key to top ranking on Google. It isn’t enough creating a keyword-focused and well-designed website, you need to build links to your site. Links from quality, related sites are the votes that really count in the Google popularity contest. Create great content, build networks and personal connections and use a varied link building approach. Also, get engaged with social media with dofollow SEO friendly links as the goal. Link building is hard, time consuming and necessary for top Google ranking. Go for whitehat and quality links wherever possible, but consider easy to get links too. Even if you find the best link building strategy in the world, don’t depend on it too heavily because Google updates its algorithm regularly.