A frequent flow of high quality content is an important part of a successful social media plan. Creating your blog and then using multiple channels to distribute it will not only help build strong brand awareness and poise you as a go-to expert in your field but will also help create a large amount of backlinks to your website. This greatly improves your search engine rankings for specific keywords.
- Frequency: Publish 1 or 2 blogs weekly and craft a workflow for distributing the content using social media channels. This can be done in a Google Documents spreadsheet.
- Content: Provide information that will be useful to your readers, make your blog something that people will enjoy reading or viewing. Videos can be used very effectively in your blogs, using text along with the video with keywords that you are focusing on to attract searches.
- Link juice: Build backlinks to your site by using your target keyword phrases within the blog that you use as anchor text for links that point back to specific pages on your website. Also, create a signature, information that will go at the bottom of every blog that will also include links.
- Social Networking Sites: Facebook.com, Linkedin.com, MerchantCircle.com and Twitter.com all offer blog distribution platforms. Create accounts on each of these sites utilizing any opportunities to build a profile, this gets you links too. You can republish your blogs on Facebook as Notes. Then “Share” links to your blog and ask your fans to share them as well. Get involved in group forums and periodically share links back to relevant articles on your blog. Linked-in allows you to share links as status posts. MerchantCircle offers a Blog tab on your profile and an easy copy and paste will transfer your blog, text, photos and links. On Twitter you post your blog as tweets. There are sites like dynamictweet.com where you can set-up scheduled posts.
- Social Bookmarking: Create accounts on Digg.com, Stumbleupon.com, Delicious.com, Folkd.com, Jumptags.com and Linkagogo.com. Social Bookmarking sites are hubs for users to share and store content. After publishing a blog it is important to bookmark it on each of these sites. This process is easy to streamline and doesn’t take much time. It is a great link building tool. Most social bookmarking sites also give you a profile page where you can put links. I suggest waiting 1-2 days until after you publish a blog to start distributing it on these bookmarking sites.
- Article Directories: Approximately one month after you publish your blog it is a great idea to submit your blogs on article directories such as GoArticles.com, ArticleDashboard.com, Ezine.com, SooperArticles.com, ArticleSnatch.com, ArticleSlash.net and Yahoo.com’s Contributor Network. These sites allow you to put links in the “About the Author” section at the bottom of each blog. You simply copy and paste your content. Build up your author profile with links too, they count!
- Blog & Web Directories: Blog and web directories are sites where you can submit your blog URL under specific categories where people can subscribe and you can build links. These are one time submissions that would be best to do right when you have an active blog.
- RSS Directories: RSS directories are similar to web directories, but contain collections of RSS feeds, instead of links to web sites. RSS feeds are a family of web feed formats used to publish frequently updated works like blogs.
Crystal Groome has a business providing canal barging vacations called The Barge Connection. She worked with Coryon.com to come up with a Social Media Distribution plan for her business. Here is the flow she was given to follow:
Crystal started implementing the steps recommended, and here are some highlights: They used to publish a blog once a month but started to publish it twice a month this year. They use topics relevant to their travel product. Interesting blogs about Paris are popular, since 85% of their clients travel in and out of Paris for their barging vacations.
They are not yet implementing every suggestion, but are adding things as they work with their business plan. They publish to Facebook, Linkedin, Twitter and many other online sites. They also started submitting content to article directories. They have many top 10 rankings on Google and people are interested in returning to their website because of their updated blog.